We are Optiventure.

From a childhood road-tripping around Australia to walking 5,000km from Mexico to Canada, Cam’s life has been shaped by the trail. After reigniting his love for hiking in his early 20s, he became one of Australia’s biggest outdoor content creators, documenting thru-hikes like the Bibbulmun Track, Te Araroa, and the Pacific Crest Trail. Frustrated by the lack of health solutions built for adventurers, Cam co-founded Optiventure to help adventurers optimise their lives with purpose built and simple supplement solutions.

Born in Kenya and raised in Australia, Hursh has been chasing summits—literal and entrepreneurial—since he was a kid. After building and selling his first business, he reconnected with the outdoors on the Bibbulmun Track and went on to climb Kilimanjaro, trek the Himalayas, and dive deep into trail life. A long-time health and nutrition obsessive, Hursh merged his love for adventure and wellness into Optiventure—a brand he was destined to create. For him, this is more than a product. It’s a way of life.

Jess is a qualified nutritionist, food scientist and long-distance hiker who’s tested everything from noodles to nutrient timing on trails across Australia and Europe. Known as "The Hiker’s Nutritionist", she’s solo-hiked 120km in Sweden, tackled Tasmania’s Overland, and field tested products on the Jatbula. With a science degree in nutrition and years of hands-on product development experience, Jess brings deep expertise to Optiventure - creating formulas that go beyond theory to perform where it counts: on trail. This is where her science meets soul.

Kirsty is a clinical gut health expert, the founder of Kultured Wellness, adventure mentor and seasoned hiker with a lifetime of epic adventures. Kirsty combines deep scientific gut health knowledge with lived experience on and off trail. Her work has helped thousands improve gut health resilience through wholistic methods. She has been an incredible gut health advisor to Optiventure and her expertise has helped us create strong, trail-ready products with gut health as a core focus.

A Canadian-based nutritionist, kinesiologist, and strength coach, Hana brings a rare blend of clinical insight and manufacturing expertise to Optiventure. With years of experience in supplement formulation, ingredient sourcing, and regulatory compliance, she ensures every capsule meets the highest global standards. When she’s not advising on formulation, you’ll find her hiking, climbing, and adventuring across the world — embodying the exact life Optiventure was built for.