Privacy policy

Last Updated: 23rd Jan 2025.

Welcome to optiventure.co (the “Site”), owned and operated by Aligned Supplements Pty Ltd, a company registered and based in Balcatta, Western Australia (“we,” “us,” or “our”). Our business offers supplement products globally, shipping from both the United States and Australia. We value your trust and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, share, and safeguard your personal data when you visit or make a purchase from our Site or otherwise interact with our services.

  1. SCOPE OF THIS PRIVACY POLICY
    1. This Privacy Policy applies to information collected through our Site and any related online or offline offerings that reference or link to this Policy.
    2. By using our Site, you agree to the collection and use of your personal information as described in this Privacy Policy.
  2. BUSINESS & REGULATORY ENVIRONMENT
    1. Location & Regulatory Compliance
      • We are based in Balcatta, Western Australia, and may be subject to the Australian Privacy Act and other international data protection laws due to our global customer base (e.g., the General Data Protection Regulation (GDPR) for EU/EEA residents, California Consumer Privacy Act (CCPA) for California residents, etc.).
    2. Global Reach
      • We primarily target customers in North America, Europe, Australia, and New Zealand.
      • We ship from the USA and Australia, which may involve sharing certain data with shipping carriers in these regions.
  3. TYPES OF PERSONAL DATA COLLECTED
    1. Personal Information You Provide
      • Identifiers: Name, email address, phone number
      • Address Details: Shipping and billing addresses
      • Payment Information: Credit card or other payment details (processed securely through third-party providers)
      • User-Generated Content: Responses to surveys, questionnaires, or other forms on our Site
      • Promotions/Contests/Giveaways: Information you provide when entering promotions or giveaways
    2. No Sensitive Data
      • We do not intentionally collect any sensitive personal data (e.g., health, genetic, biometric information).
    3. No Data from Minors
      • We do not knowingly collect data from individuals under the age of 16 (or under 18, depending on local laws). If you believe a minor has provided us with personal data, please contact us immediately so we can remove it.
  4. SOURCES OF DATA
    1. Direct Collection
      • We collect data through our user registration forms, newsletter signups, order checkout, contact forms, and other interactions on our Site.
    2. Automatic Collection
      • We utilize cookies, tracking pixels, and similar technologies to automatically gather information such as IP address, browser type, operating system, browsing actions, and patterns.
    3. Third Parties
      • We may receive user data from social media platforms (e.g., if you interact with our brand on social channels or use social sign-in features).
  5. PURPOSE OF DATA COLLECTION & USE
    We use your personal data for the following purposes:
    1. Order Processing & Fulfillment
      • To process and ship your orders, handle returns, and provide customer support.
    2. Customer Service
      • To respond to inquiries, provide information about orders or products, and address any issues.
    3. Marketing & Newsletters
      • To send promotional emails, newsletters, or other communications about our products and services, if you opt in or where otherwise permitted by law.
    4. User Account Maintenance
      • To manage your account, including login credentials and profile information.
    5. Personalization
      • To personalize user experience, product recommendations, or marketing messages.
    6. Advertising & Analytics
      • To run targeted ads and use analytics tools (e.g., Google Analytics, Meta Pixel) for improving our marketing efforts and understanding user behavior.
    7. Promotions & Giveaways
      • To administer promotions, contests, or giveaways you voluntarily enter.
    8. User Features/Testimonials
      • We may reach out to you to feature your photos, stories, or testimonials on our social media or website, with your consent.
    9. Legal Compliance
      • To comply with legal obligations and to protect our legal rights, if necessary.
  6. SHARING OF DATA
    1. Service Providers
      • We share personal data with third parties who assist us in various operations, including:
        • Shipping Providers (to deliver orders)
        • Payment Processors (to securely process payments)
        • Email Marketing Services (e.g., Klaviyo, to send newsletters)
        • Analytics Providers (e.g., Google Analytics, Meta Pixel)
    2. Business Transactions
      • In the event of a merger, acquisition, reorganization, or sale of assets, your personal data may be part of the transferred assets.
    3. Legal Obligations & Protection
      • We may disclose personal data if required to do so by law or if we believe it is necessary to:
        • Comply with a legal obligation or respond to lawful requests by public authorities
        • Protect our rights, safety, or property, or that of our users or the public
    4. Other Situations
      • We may share data with your consent or as otherwise disclosed at the time of data collection.
  7. STORAGE & SECURITY
    1. Data Storage
      • We store collected data on Shopify and Klaviyo, secure and reputable platforms known for robust data protections.
      • We do not store personal data on any other servers, unless otherwise stated in this Policy.
    2. Security Measures
      • We enforce two-factor authentication (2FA) on our platforms.
      • We implement administrative, technical, and physical safeguards to protect personal data from unauthorized access, alteration, and disclosure.
    3. Data Retention
      • We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy or as required by law.
      • If you have questions about specific retention periods or wish to request deletion, please contact us using the details in Section 9.
  8. USER RIGHTS & CHOICES
    1. Access, Correction & Deletion
      • You may request access to, correction of, or deletion of your personal data by emailing orders@optiventure.co or support@optiventure.co. We aim to respond within 24 hours.
    2. Opt-Out of Marketing
      • You can unsubscribe from marketing communications at any time by clicking the “unsubscribe” link in the emails or contacting us directly.
      • Even if you opt out of marketing, we may still send you non-marketing communications such as transactional emails about orders.
    3. Cookie Preferences
      • You can manage or disable cookies through your browser settings.
      • We do not yet have a cookie management tool or consent banner but are working on one to better manage cookie preferences.
  9. COOKIES & TRACKING TECHNOLOGIES
    1. Use of Cookies & Pixels
      • We use cookies, tracking pixels, and similar technologies to collect information about your browsing behavior, maintain session integrity, and deliver personalized content and ads.
    2. Control of Cookies
      • You can choose to block or delete cookies by adjusting your browser settings. Doing so may affect certain features or functionality of our Site.
  10. INTERNATIONAL DATA TRANSFERS
    • Currently, we do not intentionally transfer or store data outside of Australia, other than what is inherent to using platforms like Shopify and Klaviyo, which may have servers in various locations (including the United States).
    • If you access our Site from outside Australia, please note your data may be processed in countries that may not have equivalent data protection laws to those in your jurisdiction.
    • We take steps to ensure that your data is treated securely and in accordance with this Policy.
  11. THIRD-PARTY LINKS & SERVICES
    • Our Site may contain links to or embed content from third-party websites or services (e.g., social media widgets, embedded videos).
    • We have no control over the privacy practices of these third parties and are not responsible for their content or policies. We encourage you to review their privacy statements.
  12. POLICY UPDATES & COMPLIANCE
    1. Frequency of Updates
      • We review and update this Privacy Policy every 6 months or when significant changes occur in our practices or applicable laws.
    2. Notification of Changes
      • We will notify you of any material changes via email and/or an on-site banner.
  13. PROMOTIONS, CONTESTS & GIVEAWAYS
    • When you participate in promotions, contests, or giveaways, we may collect additional information (e.g., your social media handles, user-generated content).
    • We will use this data to administer the specific campaign and as otherwise described in this Privacy Policy.
  14. USER TESTIMONIALS & FEATURES
    • From time to time, we may invite you to share photos, stories, or testimonials about your experiences with our products or travels.
    • If you agree, we may feature your content on our website, social media, or marketing materials. We will always obtain your explicit permission before using your personal content in this way.
  15. YOUR PRIVACY RIGHTS (GDPR, CCPA, ETC.)
    Depending on where you live, you may have certain rights under data protection laws such as the GDPR or CCPA, including:
    • GDPR (EU/EEA): The right to access, rectify, erase, restrict, or object to our processing of your data, and the right to data portability.
    • CCPA (California): The right to know, the right to delete, and the right to opt out of “sale” of your personal data.
    To exercise any of these rights, please contact us at orders@optiventure.co or support@optiventure.co.
  16. CONTACT US
    If you have any questions, concerns, or feedback about this Privacy Policy or our data practices, please contact us at:
    We will make every effort to address your inquiries promptly.

ACKNOWLEDGMENT

By using our Site and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. If you do not agree, please discontinue use of our Site.